einstein

Questão 15 - 1ª Fase - Einstein 2027

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Questão 15

Objetiva
15

Artificial intelligence (AI) is on its way to impacting nearly every aspect of society today. There are tons of applications for AI, and advertising is emerging as another such use for brands in particular. But how do consumers really feel about AI and the brands that turn to that technology to assist with their ad campaigns?

How does knowing a brand uses AI in its advertising affect your decision to purchase its products? by Age

(https://civicscience.com. Adapted.)

¹Gen pop: the population in general.

According to the text and the graph,

Alternativas

  1. A

    the older people are, the higher their enthusiasm for brands using AI.

  2. B

    young adults are the ones most inclined to choose a brand that has used AI in its ads.

  3. C

    younger age groups tend to be powerfully attracted to AI-advertised products.

  4. D

    age is not a relevant variable in measuring attitudes towards AI technology.

  5. E

    indifference toward AI advertising becomes less common as consumers grow older.

Gabarito:
    B

A faixa etária que apresenta maior porcentagem sobre escolha de uma marca é a de jovens adultos, entre 18 e 29 anos, como observado no gráfico.

15

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